PEACEPEACE STUDIO IPO subscription opens May 26~27, 2026. The company is the parent of Mardi Mercredi, the viral Korean designer brand famous for its iconic flower-logo tee, picked by actress Kim Go-eun and increasingly popular across Korea, Japan, and Greater China. The final offering price closed at the band-top of 21,500 KRW following bookbuilding, with refunds on May 29 and KOSDAQ listing scheduled late May (may shift).

This guide consolidates the PEACEPEACE STUDIO registration statement, 22 Korean blog reviews, KRX rules, and Mirae Asset Securities subscription notice to cover the PEACEPEACE STUDIO subscription timeline, the 21,500 KRW pricing context, allocation simulator, 5 listing-day scenarios (including +300% “ddatabul”), Mardi Mercredi business structure, day-1 oversubscription ratio, recent K-fashion IPO comparisons, and 5 exit / subscription strategies. Verify final details at Mirae Asset Securities.

PEACEPEACE STUDIO IPO subscription runs over two days (May 26~27, 2026), 10:00~16:00 daily. Oversubscription tends to spike just before the day-2 close. Allocation result on May 28, refund on May 29, listing scheduled for late May (may shift).

Mirae Asset Securities is the sole underwriter — other Korean brokers cannot accept this subscription. Investors must have a Mirae Asset account and deposit margin in advance. Allocation is 50% equal-allocation (1 share per applicant guaranteed) + 50% proportional (by shares applied for).

PEACEPEACE STUDIO IPO bookbuilding came in at the band-top 21,500 KRW (band was 17,500~20,500 KRW). Institutional demand was strong enough to exceed the band. However, multiple Korean bloggers (Toto, Jidney, Happyll) noted “lockup commitment ratio is on the lower side” — meaning institutions may sell early on listing day, raising day-1 volatility.

OTC reference price (38.co.kr) hovers around ~25,000 KRW, meaning the IPO is roughly -14% discount to OTC. That leaves room for day-1 upside but doesn’t guarantee a “ddatabul” (+300%) outcome.

Allocation structure is 50% equal + 50% proportional. Equal guarantees 1 share per applicant minimum (if oversubscribed, exactly 1). Proportional allocates based on shares applied — so larger subscriptions favor proportional.

Day-1 oversubscription is around 100x+. Equal-allocation 1 share is virtually certain. For meaningful proportional share count, subscriptions of 5M KRW+ are required. Family-account distribution is the common strategy to multiply equal-allocation shares.

Korean exchange day-1 price range is -30% to +300%. Maximum upside = “ddatabul” (+300%) — origin of the term. Worst-case = lower limit -30%. Base case from blog consensus: +30% to +100% range. Recent K-fashion IPO comparisons: APR (K-beauty) +350%, Musinsa +120%, Olive Young +90%.

PEACEPEACE STUDIO’s core asset is Mardi Mercredi, the iconic flower-logo Korean designer brand picked by Kim Go-eun. Mardi exploded across Korea, Japan, and Greater China and is one of the top K-fashion global IPs. 2025 Tokyo expansion drove Japan sales growth significantly.

Three axes: fashion/accessories, lifestyle (home/beauty new), and global expansion (Tokyo hub). Major risk: Mardi accounts for 80%+ of revenue — single-brand concentration is the biggest IPO concern. If Mardi trend cools, revenue takes a direct hit.

Day-1 (May 26) closed around 235:1 oversubscription. Started at 12:1 at 10:00, exceeded 50:1 by lunch, then spiked to 200:1+ in the final hour. Standard “back-loaded” pattern for hot Korean IPOs.

Day-2 (May 27) expected to finalize at 500~1,000:1. Recommended to subscribe before 3PM to avoid system delays / submission failures at close.

Recent K-fashion / beauty IPO outcomes vary widely. APR (K-beauty) hit +350% day-1 (mega upside). Musinsa hit +120% day-1, now -25%. Olive Young +90% day-1, now +30% (steady). Common cycle: strong day-1 → 3~6 month correction → fundamentals verification.

Mardi parallels APR in brand power but differs in single-brand concentration risk. Short-term ddatabul possible, but long-term stability depends on Tokyo / Greater China expansion success.

The “subscribe” decision is easier than the “when to sell after listing” decision. 5 strategies define exit triggers in advance. Family-account distribution is the common base recommendation.

#PEACEPEACESTUDIO
#PEACEPEACESTUDIOIPO
#PEACEPEACESTUDIOSubscription
#PEACEPEACESTUDIOListing
#PEACEPEACESTUDIOMardi
#MardiMercredi
#MardiIPO
#KFashionIPO
#KimGoEunPick
#MardiKOSDAQ
#KoreaIPO
#KoreaPublicOffering
#KOSDAQListing
#KOSDAQIPO
#KoreaNewListing
#MiraeAssetIPO
#KoreaIPOAllocation
#KoreaIPOEqualAllocation
#KoreaIPOProportional
#Ddatabul
#KoreaIPODouble
#KFashionGlobal
#APRIPO
#MusinsaListing
#OliveYoungListing
#KoreanIPOSubscriber
#KoreaBookbuilding
#KoreaIPOLockup
#jyFamilyOffice
#getdirRealtime